A natural extension of the Cortland rebrand, the “Cortie the Spokespug” campaign was developed and launched through traditional out-of-home billboards, bus and train wraps as well as more modern applications like sidewalk graphics, brand activations, and all digital platforms. Clever copy drives home Cortland’s resident-first philosophy, which has redefined the multifamily apartment industry and set a new standard in the level of service a community is expected to provide its residents.
